A Commitment to Positive Social Change Beyond being a baby store, we are also an organization committed to promoting and supporting positive social causes. For every item we sell on our store, 1% of our profits go towards supporting the eradication of child hunger in India. For us, it’s not just about making money; we want to be the change we wish to see in the world, and we want to make life better for disadvantaged children in India and all over the world.